Founder Pixie Petals Decoration

The story of Pixie Petals Decoration is rooted in an unlikely friendship in Surabaya. The brand's core was formed by three visionary women—Yudith, Fenny, and Febe—who initially met not in a boardroom, but at the school gate.

Yudith and Fenny often met while picking up their children from Mawar Sharon Christian School, while Febe interacted with them through the Elyon School parent community. Conversations about children, home, and a shared passion for beauty and design slowly ignited a larger business idea.

They realized that with their diverse backgrounds, passions, and expertise, they had a unique chemistry to create a decorating service that transcended the ordinary—decorating that felt personal and had soul. Thus, Pixie Petals Decoration was born in March 2025.

The Fairy Behind The Magic

The name "Pixie Petals" itself was inspired by a legend they shared: a magical fairy who symbolizes the magic of detail and the beauty of the moment. One night while designing their brand concept, they discovered the perfect silhouette: a pixie sitting gracefully on the moon. This figure is not just an ornament, but symbolizes the Guardian of Dreams and Detail. For Yudith, Fenny, and Febe, this fairy is:

Pixie (Magic): Reminds them to always inject a touch of magic and the unexpected into every design

Petals (Beauty): Symbolizes the premium flowers, luxury, and organic beauty that are at the heart of their decor